Audience-Targeting

Reach the Right Audience with Accuracy and Confidence

Leverage the power of Simplisyt to access and target both B2B and B2C audiences with equal ease.

Simplisyt provides both basic and advanced level sample selection criteria allowing you to target the exact audience you need for your research projects. You can refine your respondent selection using more than 300 profiling data attributes available on each participant based on their participation history, demographic, psychographic, behavioral and product usage profiles.

Panel Health Monitoring

Our advanced panel health and status monitoring tools will assist you in maintaining good panel health and enhance your survey response rates. You will also be able to track and manage respondent’s participation frequency, resting periods and other survey taking behavior to optimize your response data quality.

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Key Features

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Advanced Sample Selection

Filter survey respondents on their past participation behavior, and from a spectrum of audience profile targeting metrics like location, gender, age, profession, economic, family and social status, etc.

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Extensive and In-depth Profiling

Access rich data on their lifestyle preferences, interests, purchase habits, and more.

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Optimized Response Rates

Identify and engage with high-quality respondents through refined targeting and panel care strategies.

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Panel Health Management

Active panel management and participation tracking features with smart resting protocols ensure high data quality and reliability.

Outstanding Usability and Reliability

Whether you're a solo researcher, part of a lean insights team, or managing large-scale enterprise-level studies for a global brand, Simplisyt is designed to meet your needs. It gives you the flexibility, speed, and precision to run your research without compromising on quality or scale.

"Simplisyt is an upshot of the latest technology, deep domain knowledge and best data practices"