Player Retention Jumps 20% When Online Games Are Regularly Updated
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Launching a new online game draws attention, but keeping players engaged beyond a few weeks or months is a real challenge. The challenge of how to sustain ‘continued…
Community Research
Why 4 out of 5 New FMCG Products Fail?
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Most FMCG brands claim and celebrate their initial launch as success based on strong placements and early sales numbers. However, only 1 in 5 is able to pass…
How Research Communities Are Transforming Market Research
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Let’s be honest, traditional surveys and one-off research studies just aren’t cutting it anymore.Consumers are tired of answering repetitive questions, brands struggle to get meaningful responses, and insights…
What is a Research Community? More Than Just a Buzzword
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Most brands believe they’re listening to their customers. In reality, they’re sending out surveys, collecting data points, and checking the box. But listening isn’t just gathering numbers but…
The Secrets to Genuine Engagement in Research Communities
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Not long ago, online research communities felt like an experiment closed groups where only the most loyal customers had a voice. Fast forward to today, they’ve become essential…