What Makes Simplisyt One of the Better Community Research Platforms
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When it comes to online market research, the quality of the ‘platform’ you use matters as much as the quality of your ‘research team’. A clunky research platform…
Community Research
How Community Research Can Aid Your Business Growth
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You had the data, you had the strategy, but somewhere between the boardroom and the customer, something went amiss. That gap, between what a business believes and how…
Traditional Research is Passed: Community Research Is The New Age Research Currency
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For decades, market research has largely relied on one-off surveys, panels, and project-based studies. While these methods once delivered value, today they increasingly struggle to keep up with…
Why Research Teams Struggle with Engagement, Speed, and Insight Quality
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Market research today is under constant pressure to deliver faster insights, better data quality, and clear direction for decision-making. Yet many research teams across brands, agencies, and consultancies…
How to Make Research More Engaging and a Hubspot of Insights
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Some of the toughest challenges most online research teams face revolve around low participation rates, slow turnaround times, and inconsistent insight quality. While these problems are well recognised,…
Running Community-Driven Research at Scale: A Practical Guide
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Building a sustainable community-driven research ecosystem requires a thoughtful approach, structured processes, and an advanced technology platform that supports creating multiple communities, deploying a mix of research methods,…
Player Retention Jumps 20% When Online Games Are Regularly Updated
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Launching a new online game draws attention, but keeping players engaged beyond a few weeks or months is a real challenge. The challenge of how to sustain ‘continued…
Why 4 out of 5 New FMCG Products Fail?
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Most FMCG brands claim and celebrate their initial launch as success based on strong placements and early sales numbers. However, only 1 in 5 is able to pass…
How Research Communities Are Transforming Market Research
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Let’s be honest, traditional surveys and one-off research studies just aren’t cutting it anymore.Consumers are tired of answering repetitive questions, brands struggle to get meaningful responses, and insights…
What is a Research Community? More Than Just a Buzzword
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Most brands believe they’re listening to their customers. In reality, they’re sending out surveys, collecting data points, and checking the box. But listening isn’t just gathering numbers but…